Drama, passion, and identity defined LatiNation Media’s first-ever Liga MX Apertura season as the exclusive English-language home of Tigres UANL and FC Juárez in the United States. It was a season that delivered unforgettable moments on the pitch — and an equally important shift in how Mexican soccer is told to a new generation of Latino fans.
The ending was pure cinema. Tigres’ men’s team battled all the way to the Apertura Final, pushing Toluca to the limit in a high-stakes showdown that ultimately came down to a nerve-racking penalty shootout. Falling just short hurt, but for LatiNation’s growing audience, it was the kind of finish that cements lifelong fandom.
At the same time, Tigres Femenil continued to build a dynasty, lifting their seventh Liga MX Femenil title after edging Club América in a two-legged final that showcased the elite level and growing prestige of the women’s game in Mexico.
Juárez on the Rise
For FC Juárez, the Apertura was another step forward. The men’s team stayed alive in the playoff race until the final matchdays, while Juárez Femenil earned a Liguilla spot, adding momentum to a league defined by competitiveness, parity, and emerging stars.
But while the on-field results mattered, the real breakthrough of the season happened off the pitch.
A New Way to Tell Liga MX Stories
At the heart of LatiNation’s success was the launch of LatiNation Fútbol Club (LNFC), a weekly destination for English-language fans who want more than just highlights. The show blended culture-first commentary, sharp analysis, and emotional context, creating a space for fans who don’t just watch soccer — they live it.
“For too long, Gen Z and Millennial Latino fans in the U.S. have had to choose between great soccer and great storytelling in their language,” said Andrés Palencia, CEO of LatiNation Media. “With LatiNation Fútbol Club and Ganadoras, we’re building the kind of soccer platform our audience deserves — bold, smart, and rooted in culture.”
Marcelino Ortiz, Head of Sports at LatiNation Media and host of LNFC, echoed that vision, noting that the Apertura confirmed a growing demand for deeper Liga MX coverage in English — coverage that captures emotion, stakes, and identity, not just scores.
Women’s Soccer Takes Center Stage
Alongside LNFC, Ganadoras returned with a renewed focus on women’s soccer, spotlighting Liga MX Femenil, the NWSL, and the global game through bold analysis and authentic storytelling. The show gave women’s soccer the space, voice, and respect it has long deserved.
What’s Next
With the 2026 FIFA World Cup approaching on home soil, LatiNation Media is only getting started. The network will return for the Clausura 2026, expanding its original programming and continuing to connect soccer with music, lifestyle, and Latino identity.
This season wasn’t just about broadcasting matches.
It was about reshaping how soccer is experienced in the United States — in English, and on Latino terms.
