Coventry City and kit supplier Hummel have released a limited-edition all-pink shirt to mark Breast Cancer Awareness Month. The club announced the shirt on October 1 as part of a month of activities at the Coventry Building Society Arena.
The shirt goes on sale online and at The Cov Store on Friday, October 9, in all adult and junior sizes. According to the club, sales will raise funds for breast cancer awareness. Coventry also says one-of-a-kind auction pieces will raise further funds later in October.
The campaign’s main match-day event is the Premier League fixture against Newcastle United on Monday, October 12. The club will welcome CoppaFeel!, described as the UK’s only youth-focused breast cancer awareness charity.
In its announcement, Coventry cited Cancer Research UK figures that one in seven women in the UK will be diagnosed with breast cancer in their lifetime. The club added that treatment is more effective and survival rates are higher when the disease is diagnosed early.
Coventry returned to the Premier League this season for the first time in 25 years. Hummel has supplied the club’s kits since 2019.
